Marketing That Works: Tips to Reach Your Customers

This practical session, delivered by Ainsley Mullen from Redcar & Cleveland Borough Council, focuses on the core marketing principles every business needs to understand. Whether you’re just starting out, testing an idea or looking to grow your customer base, this session will help you choose the right marketing channels and communicate your message with confidence. 

You’ll explore how to understand your customers, where to find them, and how to measure what’s working so you can focus your time and energy on the activities that make the biggest impact.

What we’ll cover: 

•  Understanding your customer – identifying who they are, what they need and how to reach them 
• Choosing the right marketing channels – understanding which platforms work best for your business
• Measuring success – simple ways to track what’s working and refine your approach 

 
Accessibility

Car parking is available at Police Houses Car Park (Opposition the Reunion Bar & Restaurant (TS13 4RJ)).

Upon exiting the car park, turn left until you get back onto West Road and turn right. Walk down to to the traffic lights at the junction and the Temperance Square Skills and Training Hub is the last building on your right.

Further guidance is available here and if further clarification is needed, call 01287 612300.